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Benchmark customer segments across 700+ Human Insights measures in minutes
Ever wondered how your customer segments compare to the broader population on motivations, lifestyle, or media habits? We’ve just released Extended Database Profiling – a capability that benchmarks your customer segments across 700+ Human Insights measures and delivers results in a format designed for both traditional analysis and AI exploration. Read More
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2025 Motor Vehicles Update: Mapping Australia’s Changing Market
Australia’s motor vehicle market is changing rapidly, with electric vehicles and SUVs rising in popularity, while sedans and wagons continuing to fall out of favour with consumers. To capture these trends, we have updated our motor vehicle propensity data pack by applying advanced statistical techniques and machine learning to the… Read More
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ASK LESS. KNOW MORE. Getting Extra Value from Your Market Research Surveys Through Data Enrichment
Market researchers and insights professionals face a persistent challenge: stakeholders want deeper, more actionable insights, but longer surveys lead to respondent fatigue, higher dropout rates, and degraded data quality. The traditional trade-off between comprehensive profiling and survey efficiency seems unavoidable. What if you could ask less and know more? The… Read More
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geoTribes Intelligence: AI-Enhanced Customer Analytics for Enterprise LLM Systems
RDA Research announces the release of geoTribes Intelligence, an MCP (Model Context Protocol) server that provides deep human insights context to enhance AI customer analytics within enterprise LLM environments including Claude, ChatGPT, and Microsoft Copilot. geoTribes Intelligence addresses the fundamental limitation of traditional customer personas – their disconnection from contextual… Read More
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Deconstructing Australia’s Population Growth: 2021-2024
While Australia’s population growth attracts significant public attention, local-level data reveals a more complex picture than national figures suggest. Every year, the Australian Bureau of Statistics (ABS) releases the Estimated Resident Population (ERP) data, providing a detailed snapshot of population changes across the nation. By combining the yearly ERP reports… Read More
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Introducing the New geoSmart Segments
Since the release of the 2021 Australian Census last year, we’ve been focused on updating the geoSmart Segments to account for the new census geography (SA1) and the shifts in demographics unfolding across Australia. We’re now pleased to announce the release of the updated geoSmart Segmentation Scheme. This is the… Read More
